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Data Analytics for Continuous Improvement



Website Performance Monitoring: Use Google Analytics to track visitor behavior and refine strategies accordingly.


User Feedback Integration: Incorporate short surveys to gather patient insights and improve services.



10. Mobile App Development



Features: Online appointments, telemedicine, emergency contacts, push notifications for health alerts.


Offline Accessibility: Allow users to access certain features without internet connectivity.



Conclusion By implementing these strategic website improvements and digital marketing techniques, BUTH will significantly enhance its online visibility, attract more patients, and solidify its position as a premier healthcare institution in Nigeria.